---
title: September 2012 Newsletter
description: "Simple Marketing in Action: 'Keeping it simple' encourages creativity. By consciously thinking about 'simplicity,' you can deliver it to customers in your online marketing"
---

![What Does Fall Mean in Your Business? Hello there, Happy Fall! The few signs I'm noticing - ...](https://static.hubspot.com/img/trackers/blank001.gif)

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| What Does Fall Mean in Your Business?   Hello there, Happy Fall! The few signs I'm noticing - brilliant leaf colors, shorter days, different light quality - have me thinking how fall often signifies a change in focus - from outside to indoors, from vacations to work, from dreaming to doing. That shift has led to intense conversations about setting goals and understanding buying cycles, identifying personas and fully appreciating the value that a business offers customers. Inevitably, websites and content come up as opportunities to address customer needs and questions, get found online and connect with potential customers. Blog Highlights A few of the blog articles that have come out of those conversations include: The Case for Personas in Business: Connecting With Customers  How To Create a Home Page That Connects With Customers: 3 Guidelines 22 Inbound Marketing Assessment Questions Use Email Marketing Wisely to Get More Business! (Infographic) I'd love to hear your reactions. Do these topics relate to the questions you've had about your business? Really Proud About In our last newsletter, I mentioned INBOUND 2012 in Boston. It was intensely inspiring and you can expect to read more articles on the Content Talks Business Blog relating to what I heard and learned (including a writeup of Cyndi Lauper and David Meerman Scott, author of The New Rules of Marketing and PR, demonstrating inbound marketing...) Check out What's New from INBOUND 12: HubSpot 3, Inbound Marketing Wisdom for highlights. If you haven't already, you might download our new website redesign guide which details 7 questions to ask before getting started on a redesign. For examples across a range of industries and companies, look no further than 200+ Case Studies: Social Media and Content Marketing Examples. Your Turn! With fall, have you noticed a similar shift? What conversations have you had about customers and buying cycles? How do you plan to integrate your website and online presence with your overall business?    Thanks for reading! Have a great October! Best, Christine Christine B. Whittemore cbwhittemore@SimpleMarketingNow.com Chief Simplifier - Simple Marketing Now P.S.: Please note that you can manage your subscription by clicking on the link below titled 'email preferences.' September 28, 2012 What's Ahead! Consider participating in the 7th annual Bathroom Blogfest!  You can do so via blog, Twitter, Facebook updates and even Pinterest! Bathroom Blogfest first took place in 2006. It focuses on the customer experience and brings together bloggers, writers and business professionals from a range of industries and interests to celebrate the customer experience. You can learn more about Bathroom Blogfest by visiting this link. If you'd like to participate, click on Are you in for Bathroom Blogfest 2012?  Join us for a one-of-a-kind online experience taking place October 29 through November 2, 2012! Click here to get involved in the 7th Annual Bathroom Blogfest! Also Coming Up On October 17th, I'll be presenting  Being Social In-Store and Online: Marketing Tips for Selling at Retail during Crossville Tile's Retailer Forum. The Surfaces 2013 conversations have begun about Social Media in Action: Retailers Share Best Practices!  Event panelists Cynthia Dean from Nufloors Coquitlam and Rob Banks from BuildDirect have valuable insights to share about connecting with customers online and in-store.  [Check out Cynthia's Customer Satisfaction: Do You Assume or Have you Asked?] Exciting! Flooring The Consumer has been featured as a Blog to Follow! See Customer Loyalty: 5 Marketing Blogs to Follow.                Connect with us: Sharing      |

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