What Does Fall Mean in Your Business?

Hello there,

Happy Fall!

The few signs I'm noticing - brilliant leaf colors, shorter days, different light quality - have me thinking how fall often signifies a change in focus - from outside to indoors, from vacations to work, from dreaming to doing.

That shift has led to intense conversations about setting goals and understanding buying cycles, identifying personas and fully appreciating the value that a business offers customers. Inevitably, websites and content come up as opportunities to address customer needs and questions, get found online and connect with potential customers.

Blog Highlights

A few of the blog articles that have come out of those conversations include:

• The Case for Personas in Business: Connecting With Customers
•  How To Create a Home Page That Connects With Customers: 3 Guidelines
• 22 Inbound Marketing Assessment Questions
• Use Email Marketing Wisely to Get More Business! (Infographic)

Really Proud About

In our last newsletter, I mentioned INBOUND 2012 in Boston. It was intensely inspiring and you can expect to read more articles on the Content Talks Business Blog relating to what I heard and learned (including a writeup of Cyndi Lauper and David Meerman Scott, author of The New Rules of Marketing and PR, demonstrating inbound marketing...) Check out What's New from INBOUND 12: HubSpot 3, Inbound Marketing Wisdom for highlights.

If you haven't already, you might download our new website redesign guide which details 7 questions to ask before getting started on a redesign.

For examples across a range of industries and companies, look no further than 200+ Case Studies: Social Media and Content Marketing Examples.

Your Turn!

With fall, have you noticed a similar shift? What conversations have you had about customers and buying cycles? How do you plan to integrate your website and online presence with your overall business?   

Thanks for reading! Have a great October!

Best,

Christine

Christine B. Whittemore cbwhittemore@SimpleMarketingNow.com Chief Simplifier - Simple Marketing Now

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