With the holidays right around the corner and the pressure building to find perfect gifts, I'm grateful beyond words for online search. Search is how I make sense of choices; it's how I educate myself; it's how I get ideas and figure out who to purchase from.
The same goes for our customers, whether searching for business products or consumer ones, whether those products are destined for Christmas stockings or normal day-to-day operations.
That means that the pressure is increasing for our businesses to get found online. If we can get into our customers' heads - or walk in their shoes - we can better understand the questions and issues they have. Once we do, we can address those on our website, in our blog content, in our email communications, and on social networks. We can share our expertise with them via our online content in a way meaningful to them.
Here are a few resources you may find helpful as you consider how to become more visible online - and how to use search to find resources relevant to you:
Once customers find you, consider having readily available on your home page an offer that they might download - and which gives you the opportunity to capture lead information about them. To learn how that offer might fit into your overall marketing, consider downloading our latest eBook about "How to Create Effective Inbound Marketing Campaigns." It's highlighted in the sidebar.
Finally, the blog articles below provide perspective on the customer experience, on how to get started with attracting visitors and converting them into leads and customers and how to ensure that the relationship building emails you send customers are ones they welcome and open!
Wishing you and yours a wonderful Thanksgiving ...and great success searching!
Christine B. Whittemore
Chief Simplifier - Simple Marketing Now
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