News for Helping You Get Found Online!

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Simple News for Getting Found Online!

Simple Marketing Now Newsletter November 2013

Hi there,

With the holidays right around the corner and the pressure building to find perfect gifts, I'm grateful beyond words for online search. Search is how I make sense of choices; it's how I educate myself; it's how I get ideas and figure out who to purchase from.

The same goes for our customers, whether searching for business products or consumer ones, whether those products are destined for Christmas stockings or normal day-to-day operations.

That means that the pressure is increasing for our businesses to get found online. If we can get into our customers' heads - or walk in their shoes - we can better understand the questions and issues they have. Once we do, we can address those on our website, in our blog content, in our email communications, and on social networks. We can share our expertise with them via our online content in a way meaningful to them.

Here are a few resources you may find helpful as you consider how to become more visible online - and how to use search to find resources relevant to you:

Dracula's LinkedIn Profile - highlights how to make the most of LinkedIn search starting with your own personal LinkedIn profile
6 Steps for Successful Content Marketing Using SlideShare's Secret Search Sauce focuses on SlideShare, a powerful social network built around presentations.
Google for research: Search commands and how to use them is a classic reference detailing tips and tricks for searching more effectively online

Once customers find you, consider having readily available on your home page an offer that they might download - and which gives you the opportunity to capture lead information about them. To learn how that offer might fit into your overall marketing, consider downloading our latest eBook about "How to Create Effective Inbound Marketing Campaigns." It's highlighted in the sidebar.

Finally, the blog articles below provide perspective on the customer experience, on how to get started with attracting visitors and converting them into leads and customers and how to ensure that the relationship building emails you send customers are ones they welcome and open!

Wishing you and yours a wonderful Thanksgiving ...and great success searching!

Best,

Christine

CBSACNY_Whittemore-75px

Christine B. Whittemore

Chief Simplifier - Simple Marketing Now

P.S.: If you'd rather not receive this newsletter, simply click on the 'set your email preferences' link below.

New eBook! How To Create Effective Inbound Marketing Campaigns

Wondering how to translate the hard-earned knowledge you have about customers and their problems into a means for generating leads? Consider developing a content offer campaign focused on prospective customers that guides them while highlighting the expertise you have. Our new eBook explains how.

This new eBook, titled How to Create an Effective Inbound Marketing Campaign, helps you develop marketing campaigns to effectively connect with - and convert - prospective customers searching for solutions you offer.

Won't you download the offer?

Looking for Marketing Resources?

Visit Simple Marketing Now’s Resource Library.

It's filled with tip sheets, guides, references and resources so you can learn more about Inbound Marketing, Content Marketing and Digital Marketing!

Featured guides include:

Inbound Marketing 101
Content Marketing 101
Website Redesign Guide
Business Blogging Guide

If you don't find what you're looking for, let us know. We're always on the lookout for ideas for upcoming guides and tip sheets.

Proud About:

If you are a member of MarketingProfs, and want to know how to set up goals in Google Analytics, you may enjoy watching Take 10: How to Create Goals in Google Analytics.

Connect with Simple Marketing Now!

Here's how:

Twitter: @cbwhittemore

LinkedIn: Simple Marketing Now

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Pinterest: cbwhittemore

Tips and Insights for Getting Found Online

Articles Featured on our Blogs to Inspire You To Connect With Customers With Inbound Marketing, Digital Marketing and Content Marketing

7 Customer Experience Insights from Charity: Water

Are you familiar with Charity:Water? Founded in 2006, the organization has reimagined how donating money for a worthy cause (in this case, ensuring that clean water is available to all) is done.

Having recently created a Charity:Water campaign in honor of my dad, I was struck with how intuitively friendly, talk worthy and fun Charity:Water has made giving and contributing to a cause. In fact, I came up with 7 customer experience insights for you to consider for your business - whether it's a charity or not.

How To Get Started With Inbound Marketing

Have you been wondering how to get started with inbound marketing?

That means that you're ready to embrace a different approach for attracting visitors to your site, converting them from visitor into lead and eventually into customer. In other words, you are ready to dump outbound marketing tactics in favor of a gentler, more practical trust-building approach for connecting with customers.

	How To Create Email Marketing Customers Welcome? Show Respect! Email marketing is possibly the most effective inbound marketing tool available. After all, it allows you to develop an ongoing relationship with potential customers. It enables you to demonstrate intense respect for your customers so that they welcome and treasure your messages. And yet, that's not what we experience with email marketing nowadays... Too much of email marketing is about outbound marketing.

Simple Marketing Now LLC
7354 Ridge Avenue Unit 31
Philadelphia, PA
973-283-2424


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