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Get Found Online with Inbound Marketing, Digital Marketing and Content Marketing

Simple (& Summer-y) News for Getting Found Online!
Get Found Online with Inbound Marketing, Digital Marketing and Content Marketing
 

Simple Marketing Now Newsletter - July 2013

Hi there,

I hope you are staying cool while enjoying this intensely marvelous summer...

In the last eNewsletter, I explored how valuable a blog can be for a business. That thought inspired two of the aricles highlighted below:

  • How Do I Write Good Blog Articles? Focus on Your Customers!
  • How Business Blogging Fits Into Inbound Marketing

Customers matter, especially when we create content - whether for use in a blog, on a website or in person. If we are serious about providing customers with value, we need to be hyper-focused on the questions they ask and the issues they face so we can answer them in our online content.

That means being serious about 'banishing mediocrity' in content. What the Future Holds for Business Blogging from HubSpot explains that a blog is where and how you can market your business especially if you focus intensely on your customers' needs. Mediocrity gets you no where fast!

From another perspective, as Making Friends With Your Customers explains, the more we can help customers avoid potholes and mistakes, the more likely we are to have a customer for life!

That's music to my ears as well as to yours because we're already creating valuable content online.

I'd love to hear what you have found most effective for connecting with customers.

Stay cool! 

Best,

Christine

CBSACNY_Whittemore-75px

Christine B. Whittemore

Chief Simplifier - Simple Marketing Now

 

P.S.: If you'd rather not receive this newsletter, simply click on the 'set your email preferences' link below.

P.P.S: If you attend INBOUND'13, please let me know! I'd love to connect.



     

What's the Point of Content Marketing?

In The Point of Content Marketing: O'Reilly/DePalma Blog, I explain how Nora DePalma, principal of O'Reilly/DePalma invited me to contribute on the subject of content marketing to the O'Reilly/DePalma Blog.

The result is an article titled What’s the Point of Content Marketing?

I invite you to read it and weigh in on content marketing.



 


Looking for Marketing Resources?

Visit Simple Marketing Now’s Resource Library.

It's filled with tip sheets, guides, references and resources so you can learn more about Inbound Marketing, Content Marketing and Digital Marketing!

Featured guides include:

Inbound Marketing 101
Content Marketing 101
Website Redesign Guide
Business Blogging Guide

If you don't find what you're looking for, let us know. We're always on the lookout for ideas for upcoming guides and tip sheets.



 


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Tips and Insights for Getting Found Online

Articles Featured on our Blogs to Inspire You To Connect With Customers With Inbound Marketing, Digital Marketing and Content Marketing

 

How Visual is Your Online Customer Experience?

How Visual is Your Online Customer Experience?

Have you noticed how much more visual the online customer experience has become? 

From idea books on Houzz, to boards on Pinterest, to Facebook's timeline format, to YouTube's new art channel guidelines and Google+ - the presentation is increasingly visual.

It's also increasingly mobile... creating opportunities for businesses to develop a visual strategy for the online cusotmer experience.





 

How Do I Write Good Blog Articles? Focus on Your Customers!

How Do I Write Good Blog Articles? Focus on Your Customers!

Congratulations if you have - or plan to have - a blog for your business. After all, it's a powerful tool for connecting with customers.

That said, a business blog represents a serious undertaking. It's the kind of tool that takes consistent and ongoing effort in order to generate dramatic increases in traffic to your site, and in customers for your business.

It also requires that you think strategically about your business and your customers. The more you know, the better because the best blog articles are ones that focus intensely on your customers!

I bet you're wondering how do I write good blog articles?



How Do I Write Good Blog Articles? Focus on Your Customers!


 

Duane Reade Customers Want Therapy from Retail Experience

How Business Blogging Fits Into Inbound Marketing

If you're serious about inbound marketing, you'll want to embrace business blogging

You see, inbound marketing is all about attracting interested visitors to your website and business. You attract them with remarkable, delicious, relevant content which you publish regularly online - on your business blog.

Inbound marketing means being thoughtful about your customers and the issues they face that you can help them with.

Inbound marketing means taking the higher road on content. If you publish something on your business blog, you feel a strong moral obligation to create content with meaning and of quality.



How Business Blogging Fits Into Inbound Marketing

 
 


 

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973-283-2424
Simple Marketing Now is HubSpot Certified for Inbound Marketing.


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