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Simple News for Getting Found Online!

Simple Marketing Now Newsletter - April 2013

Hi there,

How are you making sense of the Internet for your business?

I love that the Internet makes available tools that previously only Fortune 10 companies with bottomless budgets could access. Think YouTube, SlideShare, a business blog. Or using the likes of Pinterest for social listening or 'trend gazing' (see article below).

At the same time, access means increased pressure to do something with the tools. The pressure is such that you are expected to embrace every single tool in the universe when you can barely find enough time to handle real and immediate fires.

Not to mention that embracing every single digital tool isn't necessarily the best solution for your business.

How then to prioritize and only embrace tools that actually deliver qualified traffic and valid leads to a business?

Focus on your business goals, on customer personas and their buying process (vs. your selling process) as well as which content offers are most relevant to prospective new customers.

Practice intense discipline around time and productivity so the tools don't get the better of you. Consider turning off visual or audio reminders and alerts, deliberately carve out time to complete a specific project, and don't check email every 5 minutes.

You might even consider embracing 'timeboxing' or the 'Pomodoro Technique' so you retain ownership over time and how you achieve your goals.

What have you found successful? I'd love to hear.

Best,

Christine

CBSACNY_Whittemore-75px

Christine B. Whittemore

Chief Simplifier - Simple Marketing Now

What's Ahead!

Coverings 2013 is coming right up - from April 29th through May 2nd more specifically.

During the show, I will be moderating a tile industry panel discussion titled Selling Tile: the Internet, the Industry & the Consumer on Wednesday, May 1st 2013 from 3:15 to 4:15 pm.

The panel discussion features four tile industry experts who will discuss how the Internet is influencing the sale of tile to the consumer.

If you're intrigued and want to learn more, check out the blog interviews I conducted with each expert in anticipation of the panel discussion:

• Steve Slutzah – Westside Tile & Stone
• Dave Milanowycz – Florida Tile
• Tom Carr – Pan American Ceramics
• Bill Buyok – Avente Tile

I hope you can join us. Registration is free.

Looking for Marketing Resources?

Visit Simple Marketing Now’s Resource Library. It's filled with tip sheets, guides, references and resources so you can learn more about Inbound Marketing, Content Marketing and Digital Marketing!

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Tips and Insights for Getting Found Online

Articles Featured on our Blogs to Inspire You To Connect With Customers With Inbound Marketing, Digital Marketing and Content Marketing

Social Listening and Trend Gazing: What Pinterest Offers

Social media isn't only for networking. It's also a powerful tool for gathering insights and observing results that specific search terms generate. Consider it social listening or even social trend gazing. Although all social networks offer perspectives, in this case I'll focus on social listening with Pinterest.

Intuit: Innovation, Customer Experience, BRITE 13

At this year's 2013 BRITE Conference, Kaaren Hanson, Vice President of Innovation at Intuit, shared deep thoughts on Creating a culture of rapid experimentation. Given my passion for the customer experience and innovation - and my personal experiences using Intuit products, I was spell-bound!

	How Do I Get More Business? 13 Tips The question "how do I get more business?" comes up frequently when I speak with business owners. They find that many tried and true marketing tools aren't as effective as they used to be and many new social and digital tools are confusing. What, then, to do to get more business? Here are 13 tips to start the ideas flowing! I bet you have more!

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