How are you making sense of the Internet for your business?
I love that the Internet makes available tools that previously only Fortune 10 companies with bottomless budgets could access. Think YouTube, SlideShare, a business blog. Or using the likes of Pinterest for social listening or 'trend gazing' (see article below).
At the same time, access means increased pressure to do something with the tools. The pressure is such that you are expected to embrace every single tool in the universe when you can barely find enough time to handle real and immediate fires.
Not to mention that embracing every single digital tool isn't necessarily the best solution for your business.
How then to prioritize and only embrace tools that actually deliver qualified traffic and valid leads to a business?
- Focus on your business goals, on customer personas and their buying process (vs. your selling process) as well as which content offers are most relevant to prospective new customers.
- Practice intense discipline around time and productivity so the tools don't get the better of you. Consider turning off visual or audio reminders and alerts, deliberately carve out time to complete a specific project, and don't check email every 5 minutes.
You might even consider embracing 'timeboxing' or the 'Pomodoro Technique' so you retain ownership over time and how you achieve your goals.
What have you found successful? I'd love to hear.
Christine B. Whittemore
Chief Simplifier - Simple Marketing Now