Hello there,

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As you head into the holidays, don't you hope that all of your shopping interactions will be if not memorable than at least tolerable? I caught up with my friend Denise Lee Yohn whose new ebook focuses on the extraordinary experiences that brands deliver. You'll enjoy learning more in the article below.

I read recently that the lack of a business mission contributes to employee burnout. What's your experience? "What Makes Mission Statements Powerful?" will spark ideas.

If you've noticed that online search is changing, you'll want to read "How To Get Found On Google." It's a peek into the future as it unfolds now.

Happy Thanksgiving! May your celebrations be filled with endless opportunities to practice gratitude. (BTW did you hear about the teacher who praises his students every morning before class?)

Best,

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