Hi there,

To get found online, you need fresh content that relentlessly focuses on your prospective customers. The more focused you are, the more your content resonates and the more you stand out.

That process can be challenging unless your company has a great mission statement and smart goals in place. Clearly stated goals focus you on what you need to do to bring your mission and your business to life. Your mission statement tells you and others why you exist! And for those who find you online, they immediately get the message as they explore your website.

Two articles below address mission statements and smart goals. In case you're thinking about a redesign of your website, you'll find ideas and advice in the 3rd article about my own website redesign.

I welcome your comments and questions and wish you success. 

Best,

Christine B. Whittemore
Chief Simplifier - Simple Marketing Now

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