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Simple News For Getting Found Online!
March 4, 2013
In the digital world, spring cleaning takes on new meaning! It's an opportunity to take a fresh look (ideally taking a customer's perspective) at any and all digital resources while thinking how to improve, clean up, clarify, add to and improve. I'm talking website, blog, social profiles, online resources....
If you're worried that that's too much to review, then focus on your most critical digital asset, your company website.
What you're looking to do while you take that fresh spring-cleaning look is to make sure that your website has some personality. After all, we prefer to do business with people, right? And that the content on your site actually helps potential customers realize how valuable working with you might be.
During my digital spring cleaning, I reorganized my Resources Library. I invite you to visit it and share feedback with me. Do you like it? Is it helpful? What content do you wish were there, but isn't?
The articles I feature below came out of this spring cleaning exercise. I hope they both help you strengthen your website, as well as inspire you to get your digital house in order!
What's your take on selling on the Internet? Like it? Hate it? Indifferent?
I'd love to hear your thoughts. I'll be moderating a panel discussion on the topic at Coverings 2013 at the end of April and welcome your perspective and/or examples of selling done well on the Internet.
How do you approach spring cleaning online? I'd love to hear.
Articles Featured on our Blogs to Inspire You To Connect With Customers With Inbound Marketing, Digital Marketing and Content Marketing
How To Get More Business? With Your Digital Store Front aka Website
Just as hanging your shingle outside your business or having a catchy sign can draw the attention of potential customers, so can a website. The added bonus is that your website can communicate a great deal more about you and your expertise than a store front, a phone message or a sign.
SEO Tips: Having Fun with Title Tags and Meta Descriptions
As important as SEO is, would you agree that there's a hair shirt quality to it all? It's technical, it's geeky and abstract, awkward to access and doesn't seem to visibly add to the user experience...
Regardless, title tags and meta descriptions need to be taken care of so they can support your website, and offer up tantalizing clues about your business to prospective customers.
Does Your Content Marketing Have a Point-of-View? Patagonia's Does.
Want to experience remarkable content marketing? Check out a company with a strong point-of-view, willing to express it using digital media: Patagonia. The end result makes for an engaging and memorable customer experience!
Simple Marketing Now LLC
8 Sleepy Hollow Rd
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