Simple Marketing News for January 2013
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Simple News For Getting Found Online!

Get Found Online: Inbound Marketing. Digital Marketing. Content Marketing.

January 23, 2013

Hello there,

I hope 2013 is off to a good start for you.

As a successful business professional, I suspect you're already aware that you're involved in a marathon rather than a sprint.

Intuitively, I've embraced the marathon concept. However, a gift I received at Christmas - a Fitbit - has made me realize that I've been on sprint mode rather than marathon. The Fitbit tracks my physical activity and presents it visually on a website or digital device for daily, weekly and monthly comparison.

Data inevitably means patterns. Patterns allow you to draw conclusions and take action. In my case, I'm now walking and climbing stairs throughout the day rather than relying solely on occasional yet intense spin classes for physical activity.

The same holds for marketing and business. Ongoing interactions with customers beat infrequent communications hands down. The data that comes from regular interactions represents actionable information and the opportunity for ongoing improvement and true relationship building.

To inspire you to create regular, ongoing, frequent content in 2013, I share with you my latest marketing resource, a Content Marketing Guide which explores how to put keywords, personas and the buying cycle to work for your business.

I invite you to download this new 12 page Content Marketing Guide and explore it for yourself. Let me know what you think and whether you have questions.

What's Ahead

Coming up next week is Surfaces 2013, the annual exposition for floor covering and stone professionals, at the Mandalay Bay Convention Center in Las Vegas from 1/28 through 1/31/2013. I will be leading three sessions, including a panel discussion about how retailers use social media to connect with customers. For highlights, including tips, check out the links below. 

Your Turn!

How will you embrace the marathon concept for your business? How do you see content fitting in? I'd love to hear! 

>>Download Content Marketing Guide

Have a great month and thank you for reading. 



Christine B. Whittemore
Chief Simplifier - Simple Marketing Now

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Blogposts Worth Reading. Brand Marketing Goodness via Denise Lee Yohn

Blogposts Worth Reading. Brand Marketing Goodness via Denise Lee Yohn

Denise captured what I consider intense marketing goodness from 17 blogs she reads regularly. Her Slideshare presentation is titled Blogposts Worth Reading (12.12 Edition) by Denise Lee Yohn It's filled with wisdom guaranteed to inspire your marketing in 2013!

Social Media to Connect With Customers: Nufloors' Cynthia Dean

Have you wondered how you might use social media to connect with customers? If yes, consider attending “Social Media in Action: Retailers Share Best Practices for Connecting With Customers” with Cynthia Dean, Nufloors Coquitlam, and Robert Banks, BuildDirect, on 1/28/13 from 3:30pm to 5pm in Las Vegas during Surfaces 2013.

In anticipation of the session, Cynthia Dean, CGA, General Manager, Nufloors in Coquitlam, BC, took part in the following interview...

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Social Media in Action: FLOFORM Countertops Connects With Customers

Social Media in Action: FLOFORM Countertops Connects With Customers

In anticipation of Surfaces 2013 and the panel discussion I am moderating titled "Social Media in Action: Retailers Share Best Practices", I got to talk to Chris Morrissette, marketing coordinator for FLOFORM Countertops.
As I mentioned to Chris, I'm particularly taken with what FLOFORM has done on Facebook. I hope you'll check out FLOFORM on Facebook; be sure to explore two interesting features: Spotlight and Featured Designer.
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